SUPER7 AND GRATEFUL DEAD TO CELEBRATE 50 YEARS OF SKULL & ROSES WITH BERTHA REACTION FIGURE

Super7 and Grateful Dead, two San Francisco originals, are collaborating on a series of collectible figures, with the first item releasing in June.

The 3.75” scale Bertha ReAction figure is inspired by the cover of the

Grateful Dead live album that would become known as Skull & Roses. This debut figure commemorates the 50th anniversary of that landmark album’s release. The skeleton with a crown of roses, affectionately named Bertha, is a classic piece of Grateful Dead imagery. The figure is $18 and will be available on Super7.com and other retail partners on Thursday, June 3 at 9am PT. Additional Grateful Dead figures can be expected later in 2021. “Super7 collaborating with the Grateful Dead might seem unexpected,” said Super7 Founder & Owner, Brian Flynn. “We come from different generations, but we share common counterculture ideals that are rooted in the history of our hometown of San Francisco. From the anti-establishment Hippies to the Punks that followed, Super7 and the Dead are both San Francisco originals, one generation before the other, and we are excited to be working with them in unlikely ways.” ReAction figures celebrate the iconic action figure of our childhood. The unique size and sculpting style was simple while allowing the imagination to go all in on daily adventures. With ReAction figures, Super7 continues the classic action figure style while making the figures we wished we had while growing up. To stay up-to-date on Super7, visit Super7.com or @Super7 on Instagram.